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These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and cash generated by it. The general purpose of the analysis is to help understand, which brands the firm should invest in and which ones should be divested.
Despite BCG analysis losting its importance due to many limitations, it can still be a useful tool if performed by following these steps:
- Step 1. Choose the unit
- Step 2. Define the market
- Step 3. Calculate relative market share
- Step 4. Find out market growth rate
- Step 5. Draw the circles on a matrix
- Comes single or multiple templates
- If the MindManager template includes an icon and image pack setup files for MindManager 22 are included (only Windows)
- Use as many times as you like
- MindManager map templates are compatible with Windows and Mac versions of MindManager
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