Develop a DESTEP Model

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THE MACRO ENVIRONMENT – SIX FORCES IN THE ENVIRONMENT OF A BUSINESSA company is not alone in conducting business. It is surrounded by factors that influence it in a larger context.This context is called the Macro Environment. It consists of all factors that shape opportunities, but also pose threats to...
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THE MACRO ENVIRONMENT – SIX FORCES IN THE ENVIRONMENT OF A BUSINESS

A company is not alone in conducting business. It is surrounded by factors that influence it in a larger context.

This context is called the Macro Environment.

It consists of all factors that shape opportunities, but also pose threats to the company.

The Macro Environment consists of 6 different forces.

These are:

Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces.



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