Develop a DESTEP Analysis Model

Develop a DESTEP Analysis Model

Patrick Baker

THE MACRO ENVIRONMENT – SIX FORCES IN THE ENVIRONMENT OF A BUSINESS A company is not alone in conducting business. It is surrounded by factors that influence it in a larger context. This context is called the Macro Environment. It consists of all factors that shape opportunities, but also pose threats to the company. The Macro Environment consists of 6 different forces. These are: Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces. This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment. The DESTEP Model is a variants...

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Develop a Porters 5 Forces Model

Develop a Porters 5 Forces Model

Patrick Baker

What are Porter's Five Forces Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths. Frequently used to identify an industry's structure to determine corporate strategy, Porter's model can be applied to any segment of the economy to search for profitability and attractiveness. The model is named after Michael E. Porter. Download a copy of the MindManager porters 5 Forces Strategy

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Develop a BCG Matrix

Develop a BCG Matrix

Patrick Baker

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share). These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and cash generated by it. The general purpose of the analysis is to help understand, which brands the firm should invest in and which ones should be divested. Mindjet MindManager provides the ideal tool to achieve...

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Develop a Balanced Scorecard

Develop a Balanced Scorecard

Patrick Baker

A Balanced Scorecard is a management system. It’s a way of looking at your organization that focuses on big-picture goals. It also helps you choose the right things to measure so that you can reach those goals by  breaking it down into specific, actionable steps to take on a day-to-day basis Mindjet MindManager provides the ideal tool to achieve this.  Download a copy of the MindManager Starer Balanced ScoreCard

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Develop a Business Plan

Develop a Business Plan

Patrick Baker

This week's map is a business plan Mindjet MindManager template developed for quick and easy use and implementation. What is a business plan? In its simplest form, a business plan is a road-map or guide for your business that outlines goals and defines how you plan to achieve those goals. Mindjet MindManager provides the ideal tool to achieve this.  Download a copy of the MindManager Starter business plan

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