- by Patrick Baker
- 12 Jul 2019
Develop a PEST Analysis Model
The PEST analysis tool is useful for understanding market growth or decline, and as such the position, potential and direction for a business.
PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. Sometimes it's expanded to include legal and environmental factors and called a PESTLE analysis.
Mindjet MindManager provides the ideal tool to achieve this.